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CASE STUDY

Diagnostics that meet people where they are.

A focused public website for a Lagos diagnostics provider: doorstep sample collection, clearer test discovery, health packages, corporate screening, and a direct path from intent to booking.

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Osamedic Diagnostics campaign preview for home and office laboratory testing
Service model
Mobile diagnostics
Catalogue
4 test categories
Journey
4 clear steps
Conversion
WhatsApp booking

BRIEF

Make a clinical service feel clear and convenient.

Challenge

Diagnostic services can be difficult to navigate online: long test lists, unclear collection logistics, and too many steps between deciding to test and reaching the laboratory.

Solution

Product Farm shaped the site around the service promise, then organised discovery, packages, trust, and booking into one responsive journey that ends in a structured WhatsApp enquiry.

LIVE EXPERIENCE

The value proposition lands before the catalogue begins.

The first screen establishes location, collection model, turnaround expectations, and the primary booking action while giving visitors an immediate picture of a digital lab result.

Desktop view of the Osamedic Diagnostics homepage

RESPONSIVE JOURNEY

Booking stays prominent on smaller screens.

The mobile experience keeps the service promise readable, compresses navigation into a focused menu, and gives the booking action enough space to remain unmistakable.

DISCOVERY

Tests, packages, corporate screening, and FAQs stay within one page.

ACTION

Every qualified path can resolve through WhatsApp, phone, or email.

Mobile view of the Osamedic Diagnostics homepage

SCOPE

A complete public service journey.

Positioning for doorstep laboratory testing across Lagos

A four-step service journey from booking to digital results

Categorised test discovery and health-package framing

Corporate, school, outreach, and community screening pathways

A booking form that prepares a structured WhatsApp enquiry

Responsive UI, accessibility states, SEO, and structured business data

DECISIONS

The choices that made the site useful.

  1. 1

    Lead with the operational difference—sample collection comes to the customer—before presenting the broader test catalogue.

  2. 2

    Turn a complex service menu into four scannable categories and three recognisable health packages.

  3. 3

    Keep booking close to the channels customers already use: WhatsApp, phone, and email.

  4. 4

    Use a framework-free static build for a fast, reliable public service site with minimal operational overhead.

NEXT BUILD

If your service business needs clearer positioning, stronger discovery, and a direct route to booking, start with a build call.

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